Qinshang Optoelectronics: How to win the right to speak in the LED industry?


Recently, under the guidance of the Ministry of Industry and Information Technology, China LED Industry, China Optical Optoelectronics Industry Association LED Device Branch, China Optical Optoelectronics Industry Association Display Application Branch jointly organized the China LED industry annual selection (2008) announced, a total of 26 in the country The company was short-listed. Among them, Dongguan Qinshang Optoelectronics Co., Ltd. (referred to as Qinshang Optoelectronics Co., Ltd.) won the 2008 China LED Technology Innovation Award and became one of the four award-winning enterprises. It is also the only one in Guangdong Province. Award for business.

Technological innovation wins recognition

For the high-power LED street lamp research and development project, Li Xuliang, chairman of Qinshang Optoelectronics Co., Ltd. introduced: The high-power LED street lamp R&D project is a key project launched by our company during the strategic transition period, including multiple technologies of LED products. We have achieved major breakthroughs in this project by increasing our independent research and development and cooperation with universities and research institutes at home and abroad. The series of products represented by high-power LED street lamps and tunnel lights have also achieved good results in domestic and foreign markets. Reputation. At the same time, Li Xuliang expressed his gratitude for the project won the 2008 China LED Technology Innovation Award. He believes that this will bring more impetus to the future development of the company and create more business opportunities.

It is understood that the China LED Industry Annual Selection (2008) activity is based on the voluntary participation of enterprises, through the comprehensive analysis of experts, and finally the results. The event has won 26 awards, including the Application Engineering Excellence Award, the Technology Innovation Award and the Outstanding Enterprise Award, covering all areas of LED epitaxy, chips, packaged devices, and application engineering. The selection activities have strict regulations on the qualifications of enterprises, and the enterprises to be evaluated must be enterprises that lead and promote the development of China's LED industry. Enterprises participating in the Technology Innovation Awards must complete their new technologies in mainland China. The technology is innovative and advanced, with independent intellectual property rights, and the technology has been applied in practice, and has made certain progress in industrialization; The project of the Excellence Award must be a project in Mainland China; and the unit that participates in the Excellent Enterprise Award requires strong R&D capability and good sales performance, which has certain influence in the LED industry.

The awards were won by 26 companies from Beijing, Shanghai, Jiangsu, Zhejiang, Fujian and Guangdong. As a leading LED company in the Pearl River Delta, Qinshang Optoelectronics Co., Ltd. was selected as one of the four companies that won the honor in the 2008 China LED Technology Innovation Award for high-power LED streetlight research and development projects.

Develop and grow in innovation

In the 1990s, before entering the high-power LED lighting market, Qinshang Optoelectronics Co., Ltd. was the world's largest outdoor lighting supplier, and its products were mainly exported to European and American markets for Christmas outdoor decoration. Although this kind of decorative light has a very good profit, but because the seasonality of the product is very strong, there is only one sales opportunity in a year, which makes the competition in this industry become extremely fierce. Li Xuliang, chairman of Qinshang Optoelectronics Co., Ltd. said: A magic weapon for enterprises to enhance their competitiveness is to continuously innovate technologies and innovative products. Only by continuously introducing new products can companies sell good prices for products to attract buyers. Li Xuliang turned this vision into action at the fastest speed.

In 1996, Qinshang Optoelectronics Co., Ltd. developed iron frame lights, which are made of iron as brackets, such as auspicious animal lights such as deer and birds. In the foundry that made Christmas lighting at the time, the iron frame lamp was one of the few innovative products. Qinshang Optoelectronics Co., Ltd. applied for a patent in the United States for this new product. From 1996 to 2000, the iron frame lamp was sold to the domestic and foreign markets as the brand product of Qinshang Optoelectronics Co., Ltd., which made the company profitable. Tasting the sweetness of innovative products that bring huge returns to the company, Qinshang Optoelectronics Co., Ltd. pays more attention to the investment in research and development and constantly seeks high value-added products. Around the existing iron frame lights, the R&D staff has designed and developed new functions and launched the electric version series. With the continuous expansion of the application field, the research and development work of product form and structure development has also been upgraded to technical research related to light source such as brightness, color and power consumption. After getting involved in the LED semiconductor lighting project, Qinshang Optoelectronics Co., Ltd. combined with the needs of its own strategic transformation, the pace of innovation investment and transformation of results has also become even greater.


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